The Concept
To provide all-year-round lawn care
treatments and services to the
domestic market through a franchise
based network of lawn care
specialists.
Lawn Doctor’s lawn treatment
service consists of a professionally
delivered 3-step evaluation,
diagnosis and treatment based
proposition. Following the evaluation
and diagnosis phases, a tailored
programme of treatments based on
the time of year and the specific
requirements of each lawn is
implemented using a range of
treatments that include:
• Lawn fertilisation
• Moss and weed treatments
• Specialised treatments
• Scarification
• Solid and hollow-core tining
• Top dressing
• Overseeding
Lawn Doctor use specialist fertilisers
developed in America (unavailable
to the consumer). These unique
fertilisers are already used
extensively in the professional sector
and use the latest technology
allowing for the slow release of
nutrients without burning or surge
growth; resulting in lush green
lawns.
The Market
Demand for this service is huge, with
a marketplace that includes any
householder desiring a quality lawn.
The franchise concept is a multimillion
dollar industry in the USA,
one now that’s also becoming
established in the UK with prospects
for the future looking very healthy
indeed.
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